Twitter Adds Offline Shopper Data; Linda Woolley Exits TAG | AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Adds Shopper Segments Twitter added a bevy of new segments, including offline shopper, automotive and other in-market buyer data from Acxiom and Datalogix. Nestle’s Butterfinger used them to target regular buyers …