BIA/Kelsey Forecasts Overall U.S. Local Advertising Revenues to Reach $148.8B in 2017, Lifted by Strong Growth in Online/Digital - BIA Advisory Services

BIA/Kelsey’s new ad forecast reveals online/digital’s share of the local advertising market will, for the first time, exceed the share of print media by 2018 CHANTILLY, Va. (Oct. 26, 2016) – In its new U.S. Local Advertising Forecast 2017, BIA/Kelsey, the leader in broadcasting and local advertisin…