スポーツ観戦における知覚経験 : チーム・ロイヤルティおよび再観戦意図との関係性 | CiNii Research

Sensory experience in stadiums and arenas seems to play an important role in sport consumer behavior. However, little attention has been paid to the sensory experience of spectators in sport management. The purpose of this study is to examine the relationships between sensory experience, team loyal…