200 bikes and a lot of cash: What it costs a bike brand to sponsor a WorldTour team | CyclingTips

Paolo (not his real name) is a mid-level foot soldier within the management of a UCI WorldTour team. He has been working inside the pro peloton for a couple of decades, more or less. He is a patient man. In his line of work, he has to be. After some discussion, he agrees to walk me through the mult…