How to build an app, get acquired by GitHub, buy an app back from GitHub and then sell it again

Let's set the scene. The year was 2010. Twitter was exploding. Instagram just became a thing. Myspace was formally dead. Speaking of formal, my attire was cargo shorts, a t-shirt and crocs (classic clog of course, likely tan to match my shorts) – aka "the nuneform". I was standing at my